The goal of your website is to generate traffic and conversions, rather than being focused on aesthetics. If you aim to increase leads and sales, here are some tips: 

1. Keep it Simple

I believe the key to a successful website is to follow a specific structure with hierarchy in mind. Certain information needs to be relayed across to the user more than others. Things like wild animations and constant pop ups can be overwhelming for users and drive them away. Your website can still look amazing without going overboard with effects, instead focus on offering an easy user experience with clear calls to action.

2. Calls to Action

Calls to action are a large benefit for website conversion, make sure you are using your calls to action properly. Here are tips you can use to improve your calls to action:

  • Pick one primary call to action you want to focus on whether it be a button to a contact form, an email, a phone number etc. You may also choose a secondary one as well.
  • Make sure it stands out with a more prominent colour and font size.
  • Make sure your primary call to action is in the top section of your website when your users first visit. Use them throughout your website to keep it top of your user’s mind but not too much in their face.
  • Having a call to action in your header increases the chances of users seeing it as well. It’s even more of a bonus when the header scrolls along with the user so it is in constant view.
  • Be specific with your call to action and try not to be generic so as to leave a more distinct impression. Instead of words like “contact us” try making it more enticing like “Get a Quote” or “Free Consultation”.

3. Testimonials

The power of previous clients & customers can be tremendous when earning the trust of new ones. If you don’t have many testimonials try reaching out to previous clients and asking for one on either your Google Business Page or your Facebook page. It’s crucial to hear from your customers to get feedback on your business and give new customers an insight as well.

4. Research your Competition

Take a look at what your competitors are doing in your industry. Analyze the top 5 websites and gather insights on what they are doing that’s positive as well as negative. Make use of the positive ones and improve on the negative ones to build a unique website that blows them all out of the water.

5. Optimize your website for Google (SEO)

While SEO may not be something you are worried about now, when building your website, you should keep the best practices in mind.

  • Keyword research (relevance, user intent, traffic volume, competition levels)
  • Competitor analysis (establish key indicators and benchmarks)
  • On-page optimization (page types, content writing, keyword placement, keyword frequency, keyword synonyms, word count)
  • Search Engine Results Page Optimization (page titles, meta descriptions, schema markup)
  • Technical optimization (site speed, HTML tags, link optimization, redirects, ALT text, site architecture, mobile optimization, Google Search Console)
  • Google Business Profile optimization (local SEO and Google maps)
  • Ongoing content creation like blogs, courses, videos.
  • Backlink generation

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